In my opinion, cooperation across all parties involved in tour and show planning and execution is the key. This includes the artist and their team, other acts and crew, promoters and local crew, and vendors. It is our job as crew to do our best to make shows a breeze for the artist who can then concentrate on giving their all on stage. We all work toward the same goal, which is to make the fans happy for one night at a time. This is my main driving force as a crew member and the concept behind Your Crewness. ​​

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For cooperation to truly be fruitful, mutual respect must exist for the crew to give their best. This means that every crew, regardless of any internal or external factors, should be treated equal and important in making the show happen.

This also refers to the relationship between the artist and crew - we work with the artist on the same line to deliver memorable experiences to the fans. The artist makes the show rock and we, the crew, make it roll. The show will not happen without the other. 

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This is the story behind the name Your Crewness - a reference to teamwork and a light play on words derived from Your Highness. The crew is as important as the artist and should be treated as royalty just like the artist. I was also lovingly named "The Queen of the North" on my tours as a tour manager, which nicely emphasizes the message.

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​Live entertainment is equally a passion project for the crew as it is for the artist. We work in harmony with the artist - we are the harmony behind the show. I started Your Crewness to keep those harmonies together. What started as a simple blog and supporting my fellow crew members during the pandemic will soon evolve into beautiful harmonies through this website, online and on the road. Wherever you roll my fellow crew member!